The 1,150 to 1,800 employees at QVC's Rocky Mount Distribution Center can pack up to 300,000 packages a day and mail up to as many as 25 million packages a year from their site alone, according to General Manager William R. Stanulis.

Some might wonder what it would be like to stare at or into a box all day, but on Wednesday, employees had the opportunity to see another side of the business. That's because the Big Trucks came to see them.

The Big Trucks are three, sleek black and silver tractor-trailers filled with enough fiber-optic cable, state-of-the-art flat screens, buttons, cords, bells and whistles to send a techie into a frenzy.

The trucks were on their way to NASCAR driver Dale Earnhardt Jr.'s racing headquarters near Charlotte for a remote show Friday and stopped in Rocky Mount so that QVC employees could take the "grand tour."

Stanulis said that the company thought it might help employees better understand the scope of their business.

Q1, the newest production truck, was built for $5 million. Gerald Ward, who works in Loss Prevention, was out polishing up the truck after the previous day's storm. The rolling remote studio boasts the latest in high definition digital equipment, which allows QVC to broadcast from any remote site. It features a multi-format room for editing, make-up and/or hair-styling, a product center which is the nerve center of the production process, and another area solely for audio.

Production Manager Will Martin said, "QVC is poised to be on the leading edge of HD technology."

The Q1 features complete server based technology versus tape.

QVC employees seemed impressed. Ida Seamster, a supervisor, said, "This gives me a different perspective of the business."

Other employees who accompanied her were enthusiastic in their agreement.

Two other trucks carry light equipment such as cameras, tripods, tables, chairs and tents – anything that supports the employees who work on the remote shows. QVC likes to be prepared; the trucks travel 40,000 to 50,000 miles a year, including trips to Hawaii and Italy.

QVC Inc. was founded in 1986 by Joseph Segel, an entrepreneur who saw an opportunity for a new kind of retail service built on technology.

A more than $7 billion company, QVC is significantly larger than many established traditional retailers, and its programming reaches more than 166 million homes worldwide.